Aura
I was hired as the social media manager for a small natural body products company called Aura, based in Port Huron, Michigan. My job included drafting social media strategy guides, editorial calendar, and implementation. I worked in the beginning stages of the company marketing to the clientele of the spa the products were being sold in. As a result of my work, after 2 months, the social media posts reached upwards of 1,000 viewers.
ProcedureI studied existing social media accounts and followers on the spa's Facebook page. I then designed and photographed promotional materials for the product.
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SkillsWith this job I learned to effectively combine two separate social media strategies to be mutually beneficial.
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AudienceThe audience for the style guide documents were myself and the social media manager working for the spa. The audience for the posts implemented were clients of the spa and potential customers.
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