As an intern for the Capital Area Literacy Coalition in Lansing, one of my responsibilities was drafting grant proposals. For this proposal, I planned a potential event that involves a partnership with area elementary schools to promote literacy and reading interest.
As part of the coursework in WRA 331, I drafted a communications strategy for a fictitious nonprofit. This strategy has a specific audience (local and state organizations), and would be applied as a way to outreach to other existing nonprofits.
In the process of creating a social media communications strategy for the Broad Museum in a partnership with the Professional Writing program at MSU, I worked with a team responsible for studying the most probable audience. This document displays our research to develop a persona of the "creative class" of East Lansing. This information was then applied to our overall social media strategy.
