Office of International Studies in Education
As the social media intern at the Office of International Studies in Education (OISE) at MSU, my job included drafting a comprehensive social media plan, Over the course of the internship I drafted a content and style guide, editorial calendar, communications audit, and text/image mockups. These documents were designed to be used after my internship period's end in implementing social media strategy.
ProcedureBefore drafting these documents, I completed research on MSU brand standards, the social media pages of similar offices, and existing OISE documents. I met with the head of the office, Dr. Drummond, to discuss primary goals and edit style guides throughout the process.
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SkillsWith this internship I learned to study audience by conducting focus groups and creating surveys. I learned industry standards for creating style and content management guides as well as how to conduct successful client meetings.
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AudienceThe audience for these documents (stored in a Google Drive account) is the head of the office, webmaster, and any future social media managers.
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